Exploring the Influence of CSR on Brand Reputation (DUPLIKASI)

In today’s dynamic business environment, Corporate Social Responsibility (CSR) has evolved into a fundamental aspect of brand management. No longer viewed as a voluntary add-on or a public relations tactic, CSR is increasingly recognized as a strategic component that directly shapes public perception and strengthens a company’s reputation. As consumers, investors, and even employees grow more socially and environmentally conscious, brands are under more pressure than ever to act responsibly and authentically.